Today, the leading wellness and sleep platform, BetterSleep, has gone baaa-ck to basics with a temporary rebrand to BetterSheep, leaning into one of the most debated sleep hacks of all time: counting sheep.
Key elements that are bringing the creative campaign to life include:
- A playful landing page
- Sheep soundscape + counting sheep meditation
- One month free of BetterSleep for April 1st only
While the campaign leans into a lighthearted, familiar trope, the brand ultimately aims to raise broader awareness around sleep challenges and provide accessible, easy-to-use tools to support consumers.
