Edinburgh 20th February 2025: Edinburgh and Manchester-based creative agency Leith announces Leona Coupar as new head of strategy
Creative agency Leith is delighted to announce the appointment of Leona Coupar as its new Head of Strategy. Having only last year celebrated its 40th anniversary, Leona is only the fourth person to have held this much-coveted position.
Leona, previously Strategy Director at the agency, has long championed fusing data and behaviour to drive commercial and creative success for its clients. Working alongside the current senior leadership team, Leona brings with her 18 years of experience (including 12 at Leith) delivering actionable consumer and market intelligence to shape powerful brand, communications, and business strategies.
The agency has recently welcomed new clients ScotRail and Lovehoney to its roster and continues to produce stellar work for clients including the Scottish Government, Sanofi, Glen’s and Macallan.
Richard Marsham, Chief Executive commented. “We’re super happy to have Leona as our new Head of Strategy. In her 12 years with us, she’s demonstrated that she’s a proven winner, both with clients and with those that she works with here at Leith”Leona Coupar said: “I’m delighted to be taking on this role and the direction of the strategy team here at Leith – exciting times ahead and watch this space”
Leona Coupar said: “I’m delighted to be taking on this role and the direction of the strategy team here at Leith – exciting times ahead and watch this space”
