Introducing “Sunset O’Clock” – where every hour on a Corona bottle becomes an opportunity to win trips to paradise and relish breathtaking sunsets.
Corona is thrilled to unveil its innovative promotion, Sunset O’Clock, adding a delightful twist to your sunset experience. The key to this exciting initiative is right at your fingertips – quite literally – on every Corona bottle worldwide. Each bottle proudly displays the precise time of its production, turning this cost-free detail into the gateway for an enticing reward system. Now, every Corona bottle transforms into a medium that not only quenches your thirst but also provides a compelling reason to savor sunsets.
So, how does it work?
It’s as easy as enjoying a sip of Corona. The time printed on each bottle becomes your “golden ticket” to exclusive rewards. The closer the production time aligns with the actual sunset time, the greater the reward. To claim these exclusive rewards, snap a photo of the time imprinted on your beer bottle and send it via direct message to Corona’s social media. It’s that simple! Sunset O’Clock enhances your sunset-watching experience by offering a chance to redeem exclusive rewards.
Miguel Merino, Global Communication Director at Corona, shared, “Corona consistently seeks innovative ways to pleasantly surprise consumers and foster a deeper connection with nature. Through ‘Sunset O’Clock,’ we effortlessly achieved this by utilizing a simple, cost-free asset present in every bottle worldwide. The beauty lies in its natural essence, seamlessly integrated into our bottle.”
Junita Leon, Global Brands Marketing Director at Abi InBev Colombia, added, “We’re dedicated to creating special moments for our consumers. Sunset O’Clock is a clear expression of this commitment, providing a platform to encourage individuals to unwind and enjoy Corona during the sunset, all while reaping the benefits.”
Sunset O’Clock kicks off
in December, offering a chance to win exciting trips to Corona locations. Embrace the magic of Sunset O’Clock and let every sip of Corona become a ticket to paradise, as you enjoy the mesmerizing beauty of sunsets with Corona in hand.
Agency: DAVID Bogotá
Campaign: Sunset O’Clock
Global CCO & Partner David: Pancho Cassis
Global COO: Sylvia Panico
CCO: Carlos Camacho
Managing Director: Juan Pablo Garcia
Copywriter: Jonathan Rodriguez, Nicolas Tellez
Art Director David: Izmael Crespo, Julian Olivares, Roger Gonzales
Bussines Director: Hanna Borresen
Head of Strategy: Carmen De Ureña
Global PR Director: Sandra Azedo