The Corona family of brands is excited to announce its partnership with Pedro Pascal, an Emmy-nominated and SAG Award-winning actor, who will serve as the lead brand ambassador, bringing a touch of elevated style to the beach. The upcoming campaign featuring Pascal is set to debut in May, just in time for summer, marking the next phase of the Corona brand’s ‘La Vida Más Fina’ campaign, developed by MullenLowe Los Angeles. Pascal’s involvement signifies a shift in tone as Corona aims to embrace its identity as a modern Latino brand.
“I’ve always admired the creativity behind Corona’s campaigns, so I’m thrilled to be part of their vision,” Pascal commented. “The La Vida Más Fina lifestyle perfectly complements the experience of enjoying a Corona.”
Echoing the sentiment printed on every bottle and can, Corona is crafted to be La Cerveza Más Fina, ‘the Finest Beer,’ and the campaign takes this concept a step further. Translated as ‘the Fine Life,’ La Vida Más Fina encourages individuals to explore the idea that greater fulfillment and joy can be found in embracing a refreshing outlook and learning to let go.
“The entire Corona family is excited to officially welcome Pedro to the beach,” said Saúl Trejo, director of brand marketing at Corona. “His cultural impact is undeniable, and as we continue to celebrate our shared heritage and reaffirm our identity as a modern Latino brand, Pedro Pascal is the perfect partner.”
To discover more, visit CoronaUSA.com, and enrich your perspective by following @CoronaUSA on Instagram, X and Facebook. Constellation Brands serves as the exclusive licensee and sole producer of Corona in the United States, DC, and Guam. Since 1925, the entire Corona portfolio has been proudly brewed in Mexico.
As always, Corona encourages consumers to enjoy its products responsibly and relax responsibly.
