Cornett, the independent, female-owned, full-service advertising agency known for helping brands in crowded categories creatively outcompete, has been named the creative and social agency of record for Nissin Foods USA.
Nissin Foods, the company behind beloved brands like Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok, pioneered the instant ramen category more than six decades ago. Today, the brand continues to fuel culture and flavor innovation across generations of noodle lovers.
Cornett will lead strategy, creative, and social media efforts for Nissin Foods, with a focus on driving relevance, differentiation, and engagement across its core portfolio. In addition to strengthening brand equity for flagship products, the agency will support the launch of several new, exciting innovations from Nissin Foods USA. The agency will also manage influencer marketing and partnership collaborations to further amplify brand reach and impact.
“Cup Noodles and Top Ramen are cultural icons—and Nissin continues to push boundaries with bold flavor experiences and a deep understanding of its fans,” said Christy Hiler, Owner and CEO at Cornett. “We’re beyond excited to help this legendary brand become even more remarkable across shelves, screens, and scrolls.”
The partnership follows another recent win for Cornett: being named social agency of record for Natural Light beer. The two new additions build on Cornett’s growing roster of national brands, which includes Busch Light, A&W Restaurants, Q Mixers, LEGOLAND, and VisitLEX. With three Ad Age Small Agency of the Year wins (2024, 2023, 2021) and an average client tenure of 10 years, Cornett has built a reputation for long-lasting partnerships rooted in creative impact and strategic insight.
