Cornett has launched its latest creative for UK HealthCare to frame up the high stakes patients face with the help of the state’s number one hospital. The campaign’s hero spot, titled “I Shouldn’t Be Here,” tells the story of a resilient rock climber’s health care journey—taking charge of a life-threatening diagnosis by seeking the expertise and breakthroughs UK HealthCare brings to its patients every day.
The creative, which will launch as a regional Super Bowl spot, will run in the Lexington, Kentucky area during high-profile events including NCAA Men’s Basketball March Madness, and the Kentucky Derby.
Credits:
- Client Team
- Geoffrey Blair, Director, EVPHA Marketing & Brand Strategy
- Dorian Herceg, Associate Vice President, Strategy & Growth
- Agency Team
- Chief Executive Officer: Christy Hiler
- Chief Creative Officer: Whit Hiler
- President: Jessica Vincent
- Head of Production: Damon Vinyard
- Group Creative Director: Jason Majewski
- Creative Director: Benny Jackson
- Associate Creative Director: Kathy Martinolich
- Senior Art Director: Aaron Lugo
- Account Service: Lacy Madden
- Project Manager: Mariam Said
- Senior Graphic Designer: Laura Merchant
- Production Company: Farm League
- Director: Miko Lim
- Executive Producer: Tim Lynch
- Executive Producer: Michael Pizzo
- Producer: Mackenzie Berkman
- Director of Photography: Chris Alstrin
- Photographer: Miko Lim
- Editorial Company: Lost Planet
- Editor: Catherine Bull
- Assistant Editor: Julian Claborn
- Executive Producer: Gary Ward
- Audio Post Production Company: Lime Studios
- Sound Design & Mix: Matt Miller
- Audio Assistant: Ian Connie
- Producer: Cassie Underwood
- Executive Producer: Susie Boyajan
- Music: Original music by Jérôme Leroy
- Music Production Services: Visual Sounds & Music
- VFX Company: Trafik
- VFX Executive Producer: Karena Ajamian
- Flame Lead: Andre Arevalo
- Flame Artists: Claus Arevalo, Jaime Aguirre
- Flame Assist: Patrick Hoffacker
- VFX Producer: Ciaran Birks
- Colorist: Nate Seymour
- Assistant Colorists: Yujin Yohe, Gemma Parr
- Color Producer: Ben Trumm
- Color HOP: Greer Bratschie
