LITTLE ROCK, Ark., April 17, 2026 — The Communications Group (ComGroup), Arkansas’s premier marketing and public relations agency, has achieved 100% Accreditation in Public Relations (APR) across its award-winning public relations team — a distinction held by fewer than 20% of public relations practitioners nationwide. The achievement places ComGroup among a select group of agencies backed by a fully accredited PR team, reinforcing the agency’s leadership in providing strategic public relations counsel, ethical practice and measurable client results.
The agency reached the milestone following the accreditation of Account Manager & Senior PR Specialist Lora Mosley, APR, and PR & Client Service Specialist Hannah Phillips, APR, who recently completed the rigorous process required to earn the designation. Their accomplishment reflects ComGroup’s culture of continuous learning and professional growth while strengthening the depth of expertise available to clients.
“Achieving 100% accreditation across our public relations team is a milestone that reflects intentional investment in our PR staff and our company’s professional excellence,” said Lisa Van Hook, APR, ComGroup President.
The APR credential signifies mastery of the core elements of effective public relations practice including research, planning, implementation and evaluation. Administered by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations, the accreditation evaluates competence across 60 areas of knowledge, skills and abilities essential to modern communications. Candidates earn the designation through a rigorous process that includes a peer-reviewed panel presentation and a comprehensive written examination.
“Earning the APR reinforces our commitment to strategic and ethical communication,” said Carson Horn, APR, ComGroup Vice President & Director of Public Relations and Arkansas PRSA Chapter Ethics Officer. “Reaching 100% accreditation is more than a milestone — it demonstrates to our partner organizations and clients that every member of our PR team meets the profession’s highest benchmark for expertise and professionalism.”
Mosley’s and Phillips’ achievement comes during APR Month, observed each April by the Public Relations Society of America (PRSA) and the broader communications community to recognize accredited practitioners and highlight the credential’s role in advancing the public relations profession.
Learn more about ComGroup’s award-winning, 100% accredited public relations team and service offering at ComGroup.com.
