To mark the launch of Travel Booking via the CommBank app, M&C Saatchi transformed Melbourne’s Flinders Street into a slice of the Big Apple with an interactive, walk-through billboard activation.
For three days—Friday, Saturday, and Sunday—locals were treated to free, authentic New York-style hot dogs, served up by none other than legendary Times Square vendor Johnny G of ‘John’s Famous.’ The immersive experience gave Melburnians a taste of NYC street food culture, perfectly aligning with CommBank’s mission to make travel more accessible and exciting.
Agency & Credits:
Client: Commonwealth Bank
Agency: M&C Saatchi, Melbourne
Executive Creative Director: Emma Robbins
Creative Directors: Daniel Borghesi, Russel Fox, Christopher McKee
Group Account Director: Amarpreet Kaur Lall
Strategy Director: Amy Kousis
Senior Producer: Ben Marnane
