Come find us. We’re out there. – Kathmandu’s new evergreen brand campaign – explores the transformative power of nature, including the endorphin increasing experience of being in the wilderness. Wanderlust cliches aside, Come find us. We’re out there. is an invitation to feel that thing that happens inside, when we go outside.
The first collaboration between Kathmandu and creative agency, Motion Sickness, establishes a new direction for the brand. On this,Kathmandu’s General Manager of Marketing, Jo O’Sullivan, explains: “Come Find Us. We’re Out There. sets a new tone for our brand, leaning into what made us fall in love with the outdoors over 30 years ago. It’s the peace, connection and meaning we discover while out there, and this campaign invites our community to join us in experiencing that together.”
The campaign was shot entirely on Aotea Great Barrier Island and in partnership with the locals. Leaning into Kathmandu’s new Zealand heritage, the Island showcases the ruggedness and realness of New Zealand’s wild spaces, and the people embody being ‘out there’ in its truest sense: off the grid, amongst the elements, and in harmony with the land.
Says Hilary Ngan Kee, Head Of Strategy Motion Sickness: “This is an iconic brand from the bottom of the world, and the new campaign lays the foundation for the future. We’re just getting started, with exciting plans to activate this new direction in unique ways over the next few years. We’re excited to see where the Kathmandu brand can go.”
The hero film is guided by Aotearoa radio icon Kim Hill, whose unmistakable voice carries audiences on a journey into nature, pondering and unpacking how being outside changes us. Accompanying Hill’s voice over is bespoke sound design constructed from live recordings on the island, by talented Auckland-based music producers.
Kathmandu’s General Manager of Marketing, Jo O’Sullivan, further explains: “This is a significant moment in Kathmandu’s brand history, and one we are proud to share. Aotearoa, and all it represents, is the essence of Kathmandu’s story, and we are excited to celebrate our heritage in all we do moving forward. New Zealand’s wilderness continues to inspire us not only to get out there more often, but also to create thoughtfully designed, sustainably made gear to help our community do the same.”
Come find us. We’re out there. Is now live across New Zealand TV, out of home, online and social media platforms.
