Commit to Something is the latest release from French production house Colors, crafted by famed director and fashion photographer Charlotte Wales for luxury gym and fitness brand EQUINOX.
Known for her ethereal visual spaces imbued with humour and fantasy, Charlotte Wales offers a cinematic exploration of what it truly means to commit. With her unmistakable style, she draws a parallel between the discipline of physical training and the commitment we bring to everyday life. Created in collaboration with agency Chandelier, the campaign’s film is a powerful expression of Wales’ established creative vision and stands as a striking reflection of Colors’ continued dedication to bold, boundary-pushing work.
The latest film builds on a long-standing relationship with Charlotte Wales, who has been a part of Colors’ roster since its beginning in 2020. With teams based in Paris, London, and Senegal, the production company today works across both the advertising and feature film markets. This latest collaboration reflects the trust built over years of working together, and underscores Colors’ commitment to lasting creative partnerships.
Background: A bold project built around a clear vision – transcending human physical limits to unlock everyone’s full potential. In a rapidly changing world filled with increasing challenges, this film acts as a rallying cry — an invitation to full, unapologetic commitment. This project goes far beyond a simple showcase of physical performance. It’s a raw, intense, and uncompromising exploration of what it truly means to push beyond one’s limits.
It highlights the resilience, sacrifice, and determination needed to redefine our abilities and cross every boundary — mental, physical, and cultural. Commitment. Transformation. Show the world how far you’re willing to Commit to Something.
About Charlotte Wales :
Known for her ethereal visual spaces imbued with humour and fantasy, the British fashion photographer and filmmaker Charlotte Wales has become a signature eye for some of the world’s biggest fashion houses, including campaigns for Hermes, Chloe, Celine, Chanel, Cartier, Jean-Paul Gaultier and Louis Vuitton. Having studied Fine Art at Central St Martins, Charlotte has gone on to shoot for publications including; Vogue US, UK, Italia, France, Pop Magazine, The Face Magazine, The Gentlewoman, M Le Monde and New York Times Style Magazine, creating nostalgic and whimsical atmospheres playfully suspended in gravity. Her creative vision is matched with a visionary dedication to female camaraderie, working with iconic women such as Cindy Crawford, Brooke Shields, Bella Hadid, Kendall Jenner, Zoé Kravitz, Lana Del Rey, and Adele.
About Colors :
Based in Paris, Colors represents a diverse roster of directors for advertising, music videos, brand content, documentaries, and feature films. Each director has a very specific universe and the addition of these creates Colors’ DNA: a family that wants to embody novelty and difference, with values of respect, kindness, but also sharing, openness and creativity. Colors also intends to encourage diversity and inclusiveness. The world needs colors, lights, mix, that’s what each talent brings.
About Equinox:
Equinox Fitness is a luxury American fitness company that operates several distinct brands: Equinox, PURE Yoga, Blink Fitness, and SoulCycle. The Equinox portfolio includes more than 135 locations across every major U.S. city, as well as London, Toronto, and Vancouver.
