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Coffee mate® Hard Launches New ‘Situation-Sip’ Creamer as Carl Radke’s Seasonal Romance

The leader in creamer variety brings no-strings-attached energy to summer dating culture with a limited-edition drop because there’s no reason to be tied down to just one flavor

Roastbrief by Roastbrief
July 16, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Coffee mate® Hard Launches New ‘Situation-Sip’ Creamer as Carl Radke’s Seasonal Romance
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ARLINGTON, Va., July 16, 2026 — Summer is the season of fleeting romances, and Coffee mate® is embracing that undefined energy with the hard launch of limited-edition Coffee mate® Situation-Sip Mixed Fruit Flavored Creamer. Delivering an all-day flavor fling, this new drop is so good, even TV personality Carl Radke is in a situationship with it. 

Proving the thirst is real, Coffee mate® Situation-Sip Mixed Fruit Flavored Creamer is bursting with sweet, juicy notes of strawberry, citrus and mixed berry that are simply impossible to leave on read. To move past messy “share house” days, Carl is protecting his peace this summer by embracing a Coffee mate connection that never rushes to define labels—and one he actually looks forward to waking up to.

“There’s been so much speculation about my love life lately, and it’s time to set the record straight,” said TV personality Carl Radke. “I’m officially in a relationship with Coffee mate® Situation-Sip Mixed Fruit Flavored Creamer. It’s sweet, drama-free and brings ‘more life’ to everything from a morning coffee run to a sunset soft cocktail, which is exactly the vibe I want right now.”

This limited-edition drop brings a cheeky, no-strings-attached feeling to every cup, making it a go-to for hot or iced coffee drinks, refreshing summer soft cocktails or even dirty sodas. “As the leader in flavor variety, we know fans shouldn’t have to commit to just one option, especially when new flavors keep coming,” said Sarah Bell-Klauser, Nestlé Vice President of Brand Marketing for the Coffee & Beverage Division. “We developed the Coffee mate® Situation-Sip Mixed Fruit Flavored Creamer to capture the spirit of summer flings, giving fans an excuse to flirt with a new flavor and reimagine their cup as the perfect match.”

Like all whirlwind romances, this one won’t last forever. Coffee mate® Situation-Sip Mixed Fruit Flavored Creamer will be available for free on a first-come, first-served basis during two limited online drops on Monday, July 20 and Monday, July 27 at 2 p.m. ET at coffeemate.com/situationsip, while supplies last*. 

To watch Carl’s situationship unfold, follow @Coffeemate on Instagram. Fans can even start their own situationship with Coffee mate® Situation-Sip Mixed Fruit Flavored Creamer by sliding into the brand’s DMs to experience everything from playful banter, thirst traps and sweet talk to love bombing and even some mild ghosting.

Tags: ‘Situation-Sip’agencyBrandscampaignCarl RadkeCarl Radke’s Seasonal RomanceCoffee mate
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