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Coca-Cola’s hilarious take on workaholism

Roastbrief by Roastbrief
September 2, 2026
in Agency, Brands, Campaign
Reading Time: 2 mins read
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Coca-Cola’s hilarious take on workaholism
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Coca-Cola Thailand, a collaboration between Ogilvy Singapore and Ogilvy Thailand, directed by legendary Thai filmmaker and Factory01 founder Wuthisak (Un) Anarnkaporn. 

A wonderfully absurd Thai twist on the brand’s global “The World Will Wait” campaign, with Director Un bringing his unmistakable comedic storytelling and visual wit to the work. The idea is simple: when it’s time to eat with the people you love, everything else can wait. 


CREDIT LIST


Agency: Ogilvy Singapore, Ogilvy Bangkok
Chief Creative Officer: Thasorn Boonyanate @lottepete
Chief Creative Officer: Nicolas Courant 
Regional Executive Creative Director: Nikhil Panjwani @nikthegreek83
Sr Art Director: Grace Wong @gracewongie
Sr Copywriter: Enkainia Lee @enklee
Creative Director: Pannarai Juanroong
CEO: Mettipapan Tongton
Business Director: Khoo Suat Ling 
Account Director: Nerissa Yoksuwan
Account Associate: Napatra Punnachaiya
Sr Project Director: Eugenia Ngan 
Strategic Planner Director: Arjun Vendanayagam


WPP Production 
Group Account Director: Tamara De Jesus
Account Director: Thunkorn Jomsangawong
Producer: Sasamon Kamnungnate


Production Company: Factory01  
Film Director: Wuthisak Anarnkaporn @un.factory01
Production Producer: Rungtawan Nanthasaen, Sawanya Jumchart 
Director of Photography: Pasit Tandaechanurat 
Assistant Director: Mattanee  Uajarernsup, Wityawat Lakam 


Client: 
Sr Marketing Director, TCCC Thailand : Jack Kitisak Manoratana
Sr Director, IMX, TCCC Thailand: Asawin Rojmethatawee
Director, Creative/Content, TCCC Thailand: Komkrib Chockchaikatanyu
Sr Director, CCTM, TCCC Thailand: Han Thwe Pro
Director CCTM Meals & Zero, TCCC Thailand: Kiratirat Busamongkol
Category Leader, CCTM, TCCC ASP: Cesar Gangoso
Marketing Director, CCTM Meals, TCCC ASP: Rachelle Marcaida

Tags: agencyBrandscampaignCoca-Colaworkaholism
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