Los Angeles, Calif. (May 28 2026) — Today, CNC College, CNC Agency’s newest division focused on building authentic Gen Z engagement through immersive campus experiences and creator-led programs, and Home From College (H\FC), a college-focused creator and ambassador platform, announced a partnership to deepen how brands connect with college audiences. Together, the companies will combine immersive brand experiences with student-led influence to help brands connect more organically with Gen Z on campus.
With Gen Z holding an estimated $360 billion in purchasing power, CNC College and HFC say brands must move beyond traditional campus marketing to build genuine relationships with students. The partnership aims to help brands connect with Gen Z through peer-driven experiences rooted in real campus culture.
“Campus marketing has always been fragmented,” said CEO of CNC Agency Ryan Glick. “Brands piece together experiential, creators and campus access from different vendors and hope it all connects. This partnership changes that as CNC brings the creative experience, H\FC brings the students and creators and together we can deliver something that finally gives brands one place to go to win on campus.”
Launched in late 2025, CNC College is CNC Agency’s division dedicated to engaging Gen Z through immersive campus activations, student creator networks and strategic product seeding. The team has already delivered campaigns for brands like Uber, Ralph Lauren and Figma across more than 50+ campuses, building a strong network that includes UCLA, NYU, UT Austin and UNC-Chapel Hill.
“To win with college students, brands must integrate authentically into Gen Z’s daily lives and empower them to be active participants in campaigns at scale, one of the core reasons we built H\FC,” said CEO of Home From College Julia Haber. “Our partnership with CNC allows those in-person experiences to be taken to the next level.”
Home From College is an AI-powered martech platform connecting brands with students across campuses nationwide, while creating paid, real-world opportunities for Gen Z to work with brands they love. The platform gives thousands of brands direct access to one of the most sought-after audiences, with partners including Etsy, Poppi, Ouai, Nivea, Steve Madden, Uber and many more.
For more information, follow CNC on Instagram or LinkedIn, or visit www.cncexperiences.com.
