CNC partnered with Primark to celebrate the brand’s arrival in Manhattan with a series of invite only and consumer experiences leading into the Herald Square flagship grand opening at 150 W 34th Street. The campaign was designed to blend NYC energy with Primark’s accessible style, driving discovery, content capture and a first look at the Primark way to shop.
On opening day, CNC produced a full day celebration that extended into Herald Square Plaza, turning the area into a true neighborhood moment. Guests were welcomed with branded signage, giveaway and local snack stations, featuring sidewalk treats from Liberty Bagels, Sigmund’s Pretzels and Kettle Corn NYC. A coffee break station served by Joe Coffee, while live DJs and on street entertainment kept the energy moving throughout the day.
