The brand’s rejuvenation reflects a steadfast commitment to boosting the confidence and happiness of Australians and New Zealanders in their own skin.
Orchard, taking charge of digital and CX touchpoints, has revamped Clear Skincare’s website to revolutionize the customer and ecommerce experience, bringing the new brand to life.
In conjunction with the freshly unveiled website and visual identity, Clear Skincare has introduced the ‘For the Love of Me’ campaign. This initiative aims to redefine beauty standards, fostering a new era of self-expression and self-love.
Gavin Bell, Head of Marketing at Clear Skincare, expresses, “This is a significant moment for our business, and we couldn’t be more thrilled with the work. Clear Skincare has always been passionate about making people feel confident in their own skin, and we want the whole country to connect with that. This work brings the best in marketing—a brand with emotion, a long-term perspective, a robust market offering, and a leading experience.”
The comprehensive project involves a blend of strategy, data, creative input, CX enhancement, design, and development.
Mikaela Crimmins, Head of Strategy at Orchard, shares insights: “In the world of clinic treatments, getting started can be tough. Some people worry about cost, some worry about judgment, and others question how to justify the investment in themselves. But when we met Gavin and sampled the brand, we felt that gentle joy that Clear Skincare delivers. The kind of joy that doesn’t come from doing it for the external gaze but from doing something nice for yourself. And this is what Clear Skincare delivers by being simple, personal, real, and affordable—core principles we have connected from brand through to experience.”
Lucy Kough, Creative Director at BMF, adds, “In the world of skincare, there’s so much pressure on people to either meet a beauty standard or support a grand purpose against it. It all feels like hard work. We wanted to remind people that caring for your skin, at its simplest, is an act of self-care. Like brushing your hair. Or taking a walk in the sun. And when we do put our own needs first, whatever they are, it actually feels really good.”
The rebrand and campaign will be introduced across various platforms, spanning outdoor, BVOD, radio, digital channels, in-store, social media, and all Clear Skincare clinics throughout Australia and New Zealand.
