New York, October 25th — Brace yourselves for a spine-tingling Halloween update from mobile game Clash of Clans as it hilariously parodies the latest horror movie craze that’s been making headlines. To promote the game’s latest update featuring a possessed character, DAVID New York is launching a campaign cleverly nodding to the latest horror blockbuster that had everyone talking last week.
From a comically spooky trailer that will air on entertainment platforms and in theaters to posters smartly mixing horror movie tropes, Clash of Clans’ campaign for its Halloween update campaign is worthy of a theatrical release.
“Clash-O-Ween” – the game’s Halloween event – will be going on all October and sees one of the game’s main characters becoming possessed and wreaking havoc in the village as it introduces spooky temporary rewards, characters and skins to Clash of Clans.
“Our Halloween update featured a possessed character and coincidentally so did the most awaited horror movie of this Halloween. It felt that our players would enjoy that connection on their phone screens as well as the big screens.” – Iwo Zakowski Head of Marketing at Supercell.
“We had a lot of fun making this Halloween movie spoof and playing with all the clichés of horror blockbusters to hack the frenzy around the theater release that everyone has been talking about lately.” – André Toledo, Chief Creative Officer at DAVID New York.
AGENCY: DAVID New York
Global Chief Creative Officer and Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Managing Director: Luiza Prata Carvalho
Chief Creative Officer: André Toledo
Creative Directors: Sébastien Rouvière, Pedro Sattin
Copywriters: Sébastien Rouvière, Álvaro Palma
Art Director: Pedro Sattin
Global Strategy Officer: Paula Vampre
Group Strategy Director: James Mitchell
Strategist: Brooklyn Carey
Account Supervisor: Irene León
Head of Production: Brenda Morrison Fell
Senior Producer: Natasha Louckevitch
Director of Business Affairs: Barbara Karalis
Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Head of Marketing: Iwo Zakowski
Marketing Producer: Yuri Yoshimura
Producer: Nikki Brancati
Editor: Richard Cooperman
Assistant editor: Ryan Gallagher
Vfx & color: Finalbyte
SOUND PRODUCTION: YESSIAN MUSIC
Composer: Andy Grush
Director of Sound Design + Mixer: Jeff Dittenber
Recordist: Weston Fonger
Sr. Producer + Casting: Angelina Powers
Production Assistant: Josie Palmer
Managing Director/Executive Producer: Marlene Bartos
Partner/CCO: Brian Yessian
Partner/Head of Production: Michael Yessian
Media & Activation Agency: Wade
Planner: Nicklas Fjeldsted-Holm
Account Manager: Rasmus Mikkelsen