Claritev Corporation (NYSE: CTEV), a technology, data and insights company focused on making healthcare more affordable, transparent and fair for all, today announced that it has appointed TBA Worldwide’s Brandon as its new agency of record.
TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms and Brandon is its fully integrated marketing agency, with expertise in sectors including healthcare.
The scope of work spans account and project management, strategy, creative, paid media, paid search, SEO, website, analytics, social media and production duties.
This appointment follows the company’s unveiling of its new corporate rebrand last month. After nearly 45 years, the company changed its name from MultiPlan to Claritev to better reflect and capture its mission and vision to drive even greater transparency across today’s evolving healthcare ecosystem through increased innovation, products and partners.
Founded in 1980, MultiPlan, now Claritev, plays a key role in delivering access to care through provider networks, identifying healthcare cost savings, lowering out-of-pocket costs and reducing or eliminating balance bills for patients across the U.S.
“We’re honored that Claritev has chosen us to be their agency of record. This is a pivotal time in the company’s strategic transformation and industry mission, and we’re excited to be working with them. Together, we’re crafting a story that will resonate deeply with audiences and set the foundation for long-term growth,” said Scott Brandon, Brandon’s CEO.
Brandon will launch its first ad campaign for Claritev this spring.
