In a strategic move to accelerate growth and enhance customer engagement globally, Ogilvy has announced Clare Lawson as the new Global President of Ogilvy One, its dynamic customer engagement and experience unit. With over 20 years of expertise in data-driven marketing, Lawson is set to lead Ogilvy One into the next phase of innovation, building stronger relationships between brands and customers on a global scale.
A Visionary Leader with a Proven Track Record
Clare Lawson brings unparalleled experience to her new role, having previously served as the Global Chief Client Officer and Head of EMEA for Ogilvy One. Known for her strategic foresight and deep understanding of relationship design, she has developed groundbreaking engagement strategies for top-tier clients such as Formula 1, Nestlé, and Lloyd’s. Lawson’s ability to merge creativity with data-driven insights has been a key driver in shaping Ogilvy One’s reputation as a leader in customer engagement.
In her expanded role, Lawson will work alongside Kent Wertime, CEO of Ogilvy One, to deliver cutting-edge solutions that address the evolving needs of clients worldwide. Her focus will be on enhancing Ogilvy One’s global capabilities while continuing to nurture key partnerships, especially within the EMEA region.
Driving Innovation with Creativity, Data, and AI
Ogilvy One’s global presence, supported by an innovative network of 4,000 specialists across strategy, creative, UX/UI design, data, media, and more, positions the agency to drive significant value for clients. Lawson’s leadership will further amplify Ogilvy One’s offerings in personalized marketing, performance marketing, and AI-powered solutions, all supported by a unified global technology backbone powered by Verticurl.
By leveraging its extensive global reach, including hubs in India, Brazil, and Australia, Ogilvy One helps brands use data, creativity, and technology to build meaningful, lasting relationships with customers that drive both growth and customer loyalty.
A Bold Vision for the Future of Customer Engagement
As Kent Wertime stated, “Clare has been a critical architect of our Relationship Design approach, guiding our clients to create distinctive customer relationships through innovative strategies. At a time when clients are increasingly prioritizing measurable, data-driven communications, Clare’s leadership will continue to be vital in helping them succeed.”
For Lawson, the opportunity to lead Ogilvy One’s global vision is a step toward unlocking even greater potential in customer relationships. “Many brands are not fully leveraging their technology investments, which results in missed opportunities for customer connection,” Lawson said. “At Ogilvy One, we combine creativity, technology, and data to maximize the value of these investments and drive growth, placing the brand at the heart of customer engagement.”
The Future of Customer Engagement is Now
Clare Lawson’s appointment marks a new chapter for Ogilvy One as it continues to redefine the landscape of customer engagement in the digital age. With a strong emphasis on creativity, data, and cutting-edge technology, Ogilvy One is poised to help brands lead the way in customer-centric innovation, driving measurable results and lasting connections with customers worldwide.
“Congratulations to Clare Lawson on her well-deserved appointment as Global President of Ogilvy One. Clare’s visionary leadership and unmatched expertise in customer engagement have already made a profound impact, and we look forward to seeing how her creative strategies and deep understanding of data-driven marketing will continue to shape the future of customer experiences globally. Here’s to even greater successes ahead for Clare and the entire Ogilvy One team!”
