New York, NY, Mar 16, 2026 – Church Edit is planting its flag in New York, opening a new office in Dumbo and welcoming multi-award-winning editor Matt Carter to their roster. Carter brings a refined editorial voice defined by his command of pacing, rhythm, and emotional precision across both commercial and narrative storytelling. The move signals a bold next chapter for Church, building on its continued momentum and expanding its footprint in one of the world’s most dynamic creative markets.
Carter’s portfolio spans branded commercial content, film & TV, and music videos for a wide range of leading agencies and global brands, including Adidas, Nike, Meta, Marc Jacobs, Cash App, Don Julio, Meta, Heinz, Ray-Ban, Walmart, and The Whitney. Central to his body of work is a deep spirit of collaboration, reflected in longstanding creative partnerships with directors like ILLIMITÉWORLD, Marleaux Desire, Aus Taylor, Jared Malik Royal, Louis Browne, as well as work with Dave Meyers, Ayo Edebiri, Bassam Tariq, among others.
Carter’s diverse oeuvre reflects a deep commitment to culturally resonant craft, with standout projects including “Echoes of Ailey” for Alvin Ailey & The Whitney which won an Emmy for Outstanding Long or Short Form Branded Content at the 68th Annual Emmy Awards. The film is a powerful visual study on memory, movement, and the enduring legacy of visionary artist and activist Alvin Ailey. Praised for its artful, immersive storytelling, the film also earned honors from the Clios, ADC, AICP, Shots, and The Webby Awards. His edit of the music video “Ugly” for Grammy-winning rapper Nas, which blends contemporary and archival black-and-white footage in a nod to New York street photography, took home Gold for Editing at Ciclope, further cementing his reputation for award-winning work. Other notable projects include Adidas’ “Remember The Why,” a powerful campaign honoring the journey and origin stories behind basketball’s greats, and Sprite’s “Icon’s Delight,” a remix of The Sugarhill Gang’s “Rapper’s Delight” celebrating 50 years of hip-hop culture – both directed by ILLIMITÉWORLD.
Born in Memphis and now based in Brooklyn, Carter’s career began with a summer internship at SMUGGLER that first ignited his passion for editing. Shortly after earning his degree in Media Arts & Entertainment from Elon University, Carter joined The Mill, where he immersed himself in a multidisciplinary creative environment that sharpened his visual instincts. Most recently, Carter was a rostered editor at Final Cut for 7 years before landing at Church. Throughout his career, Carter has built much of his reel through close collaboration with friends, directors, musicians, and artists – often experimenting outside traditional advertising canons. A lifelong music lover and musician himself, he brings a deep sensitivity to sound and story, guided by a belief that intentional storytelling, not just mood or aesthetic, is what makes work resonate.
Of the signing, Church Edit co-founder Mah Ferraz says: “We’re so excited to have Matt be part of Church’s new chapter in New York! He’s incredibly talented and deeply cares not just about the work, but the people and creative spirit behind it. Having known him since the beginning of our careers, it makes this moment all the more meaningful.”
“I’m excited to join Church because of its energetic, forward-thinking culture and our shared values,” adds Carter. “I see a team that’s hungry, creatively driven, and focused on the future of film and advertising. I’m excited to jump in and help build something special in New York City.”
