The General Store is set to invigorate the 66-year-old Chupa Chups brand with its expansive creative expertise in advertising, digital, design, and architecture. This partnership aims to keep the brand relevant for its younger demographic while building holistic experiences across every part of the consumer journey.
Amelia Goldsmith, Brand Manager of Chupa Chups ANZ, stated: “We chose The General Store for their ability to deliver innovative solutions across a variety of complex touchpoints, while staying true to our ‘Forever Fun’ master brand. Their multidisciplinary approach and deep understanding of Gen Z audiences make them the perfect partner to elevate our brand presence in the digital space and beyond.”
The General Store will leverage its expertise in expansive creative and youth culture to create content and experiences that specifically resonate on platforms such as TikTok and Instagram.
Matt Newell, Partner and CEO at The General Store, expressed enthusiasm about the new partnership: “It’s always a privilege to work on an iconic brand. But to work on an iconic brand whose purpose is all about fun is literally going to be a joy. Chupa Chups has a brilliantly talented team with loads of ambition. We can’t wait to sink our teeth into the brand.”
The General Store will commence work on the Chupa Chups account immediately, with the first integrated campaign under the new partnership expected to launch in the coming months.
