According to the internet, 2026 is the new 2016…and Chipotle is listening. Chipotle is bringing back its cult-favorite “Tatted Like a Chipotle Bag” Friday the 13th promotion and tapping into one of the internet’s most iconic viral moments to spread the news.
On Friday, March 13th, from 3-4 pm, anyone who goes to Chipotle and shows their ink- real tattoos, temporary tats, something you drew on your arm in the parking lot– gets a BOGO. To reveal the comeback, the brand partnered with Swae Lee, artist in the Rae Sremmurd duo, to throw it back to 2016’s viral Mannequin Challenge, set to his hit “Black Beatles.”
The campaign includes an IRL fan activation in Miami, where Swae will show up at a Chipotle restaurant during the BOGO hour to hand out limited edition flash tattoo sheets and lead the fans in an IRL Mannequin Challenge, which will go live across Chipotle’s social channels.
The campaign rolled out across social in the lead-up to the promotion, with teasers beginning February 13th.
The work was developed in partnership with Day One Agency, as part of Chipotle’s ongoing push to turn internet culture and fan fandom into social-first brand moments.
