Milan (Italy), July 2024.A city park with a carousel and an ice-cream cart; a basketball court that becomes the perfect location for a summer barbecue; a bus stop in Wes Andersonian tones called SANTA FE: the new Spotify campaign for the Estate 2024 playlist immerses us into a dreamlike atmosphere, where the suburban summer is dominated by summer hits and their contagious symptoms.
The concept comes to life in one long video and three shorter cuts in which different characters can’t help but dance and sing to Pedro, the new music cover of Raffaella Carrà‘s unforgettable hit.
The Dentsu Creative Italy’scampaign was produced entirely in-house by Dentsu Creative Studios in collaboration with InGood, directed by Riccardo Fregoso in his debut behind the camera. Fregoso has won over 150 national and international awards including 27 Cannes Lions, 10 D&AD Pencils, 3 Grand Prix Eurobest and the Grand Prix Lia along his creative career.
The soundtrack of the campaign is Pedro by Jaxomy, Agatino Romero, Raffaella Carrà, the hit that has recently generated 6.2 billion views on TikTok reaching number one on Spotify’s Viral 50 Global charts.
- Credits
- Dentsu Creative team
- CEO: Emanuele Nenna
- Executive Creative Directors: Giulio Frittaion, Maurizio Tozzini
- Creative Directors: Gianluca Nucaro, Stefano Tunno
- Creative Progress Director: Antonella Vicari
- Senior Art Director: Cristiana Benso
- Senior Copywriter: Alice Costa
- Art Director: Luca Comasco
- Copywriter: Andrea Azzolini
- Head of Social: Fabrizio Stoppa
- Content Specialist: Zoe Esposito
- Art Director Social: Federica Sciuto
- Content Editor: Flavia Calabria
- Senior Motion Designer: Nicolò Frontini
- Motion Designers: Silvia Sciotta, Petra Generali
- Chief Strategy Officer: Niccolò Rigo
- Senior Strategist: Giulia Bacco
- Client Service Director: Anna Chiara Pelletti
- Client Supervisor: Alessia Stefanutti
- Client Manager: Claudia Spinelli
- Client Executive: Elena Longoni
- Head of Influencer Marketing: Fabiola Granier
- Influencer Marketing Manager: Irene Smania
- Influencer Marketing Specialist: Martina Galbiati
- PR Manager: Alessandro Turchi
- Production team
- Executive Producer & Managing Director: Simona Della Porta (Dentsu Studios)
- Head of Production: Francesca Castello (Dentsu Studios)
- Post Producer: Alessandra Barbieri (Dentsu Studios)
- Ex. Producer: Luca Zamboni (InGood)
- Line Producer: Stefano Bonfanti (InGood)
- Director: Riccardo Fregoso
- DOP: Timon De Graaf
- Stylist: Aurora Zaltieri
- Set Designer: Margherita Montobbio
- Editor: Alessandro Sartor (Dentsu Studios)
- Colorist: Alessio Zanardi
- Post-production video: Dentsu Creative
- Production Audio: Disc to Disc
- Music: “Pedro” by Jaxomy, Agatino Romero, Raffaella Carrà
