Schick, in partnership with the Basketball New Zealand (BBNZ) Hoops in Parks programme, has launched Schick NeighbourHoops. Led by Chemistry, this collaborative effort aims to bring communities together by installing basketball hoops across the country at venues chosen by public vote.
Building upon the success of Schick Everyday Ballers, Chemistry has developed and implemented the Schick NeighbourHoops programme to foster a deeper connection into the community for Schick.
Schick Senior Brand Manager Susan Jackson says, “We’ve been backing the basketball community for many years, through our support of specific tournaments and our hugely successful Schick Everyday Ballers activity, so this feels like a great evolution to add another layer of support for people who love this sport.”
The team worked closely with local councils in 10 regions to identify a shortlist of basketball hoops that could do with a Schick NeighbourHoops ‘level-up’.
BBNZ Facilities and Insights Lead, Dan Dawick, says “Schick NeighbourHoops is exactly what Hoops and Parks needed to take this initiative to the next level.”
“This campaign provides aspiring ballers with the basketball resources and facilities to grow their game. It gives communities more safe places to shoot hoops – utilising existing council land and green space – so it’s a massive win for everyone involved.”
The real beauty of this programme lies in the fact that New Zealanders themselves had a say in where these Schick NeighbourHoops would be installed. Chemistry facilitated a social campaign that encouraged New Zealanders to vote for their preferred location.
Tayla Brewer, Chemistry Senior Business Manager says, “This inclusive approach unites communities through a sense of ownership and pride, bringing the spirit of everyday ballers to life through the love of Basketball.”
“Thanks to our learnings over the last few years with Schick Everyday Ballers, getting the NZ basketball community involved and encouraging real people to have their say felt like a no-brainer,” says Chemistry Social Creative Lead, Amelia Petrovich.
“This is a group of people who are passionate about every inch of their sport, from NBL season passes to the makeshift hoops in their backyard, so we knew they’d jump at the chance to foster and celebrate that love for basketball with their own NeighbourHoops too.”
For more information on the Schick NeighbourHoops programme and updates on the installation process please visit https://www.facebook.com/SchickNZ/.
Credits:
Client: Edgewell Personal Care NZ
Executive Creative Director: Susan Young
Social Creative Lead: Amelia Petrovich
Studio Creative: Paolo Alinea
Business Director: Theo Larmer-CottleSenior Business Manager: Tayla Brewer
