Samsung introduces six fabulously-fashion short films from Mother
Samsung UK is sharing a series of six films with LOVERBOY’s Charles Jeffrey, to showcase the key features of the Galaxy S22 Series.
The films are the result of a collaboration between Samsung, Charles Jeffrey and Mother London. In them, Charles Jeffrey’s natural comedic talents are put to good use in highlighting the phone’s various features.
They form part of a partnership with the British Fashion Council and Samsung, and follow on from the recent ‘Samsung, but make it fashion’ film.
Running on paid social, the films are a continuation of a series of events and films from Samsung which bring together creators from across various passion points – from YUNGBLUD, the London Community Gospel Choir and visual artist Aries Moross through to Samm Henshaw.
BRAND: Samsung UK
PRODUCT: Samsung Galaxy S22 Series
CLIENT: Alex Conaway, Head of Brand, Mobile, Wearables & Hearables
CREATIVE AGENCY: Mother
PRODUCTION COMPANY: Mother Studios
DIRECTOR: Myles McAuliffe and Adam Crocket
SOUND: Rascal Post
COLOUR: Black Kite
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