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Charles Jeffrey Puts on a Show for Samsung Galaxy S22 Features Showcase

Roastbrief by Roastbrief
July 28, 2022
in Advertising, Brands
Reading Time: 2 mins read
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Charles Jeffrey Puts on a Show for Samsung Galaxy S22 Features Showcase
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Samsung introduces six fabulously-fashion short films from Mother

Samsung UK is sharing a series of six films with LOVERBOY’s Charles Jeffrey, to showcase the key features of the Galaxy S22 Series. 

The films are the result of a collaboration between Samsung, Charles Jeffrey and Mother London. In them, Charles Jeffrey’s natural comedic talents are put to good use in highlighting the phone’s various features.

They form part of a partnership with the British Fashion Council and Samsung, and follow on from the recent ‘Samsung, but make it fashion’ film.

Running on paid social, the films are a continuation of a series of events and films from Samsung which bring together creators from across various passion points – from YUNGBLUD, the London Community Gospel Choir and visual artist Aries Moross through to Samm Henshaw.

BRAND: Samsung UK

PRODUCT: Samsung Galaxy S22 Series

CLIENT: Alex Conaway, Head of Brand, Mobile, Wearables & Hearables

CREATIVE AGENCY: Mother

PRODUCTION COMPANY: Mother Studios

DIRECTOR: Myles McAuliffe and Adam Crocket

SOUND: Rascal Post

COLOUR: Black Kite

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