Cerebral Palsy Alliance (CPA) – a ground-breaking, global centre of expertise for cerebral palsy – has launched its new brand campaign via cummins&partners that celebrates the possibilities that occur when great minds think differently. This is the first work that cummins&partners and CPA launch together, after winning a competitive media and creative pitch earlier this year.
‘A Life Changing Movement’ captures the brand’s belief that a small movement can change a life, and a great movement can change our world. It highlights some of the many ways CPA helps unlock the potential of children and adults with cerebral palsy.
Throughout the campaign we meet members of the alliance who make it all possible, including CPA Chair of Cerebral Palsy Research Professor Nadia Badawi AM, grant recipients from CPA’s innovative startup accelerator Remarkable, CPA staff and physios, as well as CPA brand heroes Jetson, Jibby, and Lia. It also features DJ and music producer DJ Cooper Smith, skydiver Kirby (TikTok @ournonverballife), Paralympian Ben Tudhope and ParaMatilda Tahlia Blanshard. But the star of the show is undoubtedly the film’s narrator: CPA brand hero, public speaker, and champion racerunner, Arran Keith.
Says Dyranda Hortle, General Manager – Marketing & Communications, Cerebral Palsy Alliance: “We are excited to launch our new brand campaign, which showcases the scale of capability across Cerebral Palsy Alliance. At the heart of our campaign is celebrating the stories of our alliance of great minds – our clients, employees, researchers, donors, advocates, tech entrepreneurs and supporters. These stories are about achievement, possibility and hope. cummins&partners have done a great job in bringing this campaign to life.”
Says Sophie Lander, National Managing Director, cummins&partners: “We are extremely proud to launch the CPA brand campaign, it’s a powerful piece that really delivers the possibility of human potential. Our teams worked very closely together, and we are so proud to share this work that we hope will truly make a difference. ”
Says Heath Collins, Creative Director, cummins&partners: “This has been an extremely rewarding experience for all of us at cummins&partners, we’ve had the awesome opportunity to work closely with the families, researchers and all the brilliant minds that make CPA possible. It’s a privilege to be a small part of such an inspiring movement.”
cummins&partners integrated creative and media teams worked on the campaign, which launches across the Channel 9 network across TV, BVOD, Radio and Digital from July 12.
cummins&partners
Chief Creative Officer: Sean Cummins
Global CEO: Michael McConville
National Managing Director: Sophie Lander
National Creative Director: Heath Collins
Associate Creative Director: Chris Ching
Copywriter: Catherine Risbey
Art Director: Isabella Novak
Group Business Director: Sara Stevenson
Head of Media: Luke Maher
Media Director: Carla Bradshaw
Media Analyst: Nik Chandran
Media Executive: Renee Julian
Account Manager: Abby Johnson
Account Executive: Samantha Vo
Brand Strategist: Meg Andrews
Integrated Producer: Amy Simmons
Head of Art: Rowan Hammerton
Illustrator: Alice Tran
Studio Manager: Emma Shaw
Senior Retoucher: Ed Croll
Editor (cutdowns): Aloysius Teo
Cerebral Palsy Alliance
Chief Executive Officer: Rob White
General Manager – Marketing & Communications: Dyranda Hortle
Corporate and Stakeholder Communications Head: Sally Durrant
Marketing Communications Manager: Michelle Gocher
Marketing Content: Tina Wild
Production
Production Company: Buddy Films
Director: Harry Sanna
Executive Producer: Sue Walker
DOP: Jordan Maddocks
Production Manager: Rachael Dore
Edit: ARC EDIT
Editor: James Ashbolt
Grade: Trish Cahill
Producer: Winnie O’Neil
Music and Sound
Rumble
Sound Engineer: Dan William
Discussion about this post