LONDON, 6 July 2026 – Cerba Research, a leading specialty and central laboratory services provider, today launched its redesigned global website, giving sponsors faster access to the scientific expertise, laboratory capabilities and specialist services that support every phase of clinical research.
Developed in partnership with independent integrated brand and communications agency AgencyUK, the new platform simplifies how pharmaceutical, biotechnology, clinical research, medical device, and healthcare organizations explore Cerba Research’s global capabilities. Shaped by customer feedback, it delivers a clearer navigation experience, richer scientific content, and a new test menu catalogue that makes it easier to identify the laboratory services and expertise required for complex research programs.
The launch introduces a modernized digital experience. Alongside a modern, responsive design and streamlined navigation, the platform strengthens access to scientific resources, improves connections with specialist teams, and integrates with the company’s CRM and marketing automation platforms to create a more connected customer journey.
The new website also reflects Cerba Research’s evolving brand and expanding global footprint, providing a scalable digital foundation to support the company’s continued international markets, including its growing presence in South Africa.
Kate Wilmore, Marketing Director at Cerba Research, said:
“This launch reflects our commitment to making it easier for customers to access the expertise they need. Every decision, from the navigation to the structure of our scientific content, was shaped by feedback and designed to help users find answers faster, discover the right services, and connect with the right experts.
This is far more than a visual refresh. It transforms how customers engage with Cerba Research, creating a digital experience that better reflects the depth of our scientific capabilities and supports the way our sponsors work today.
The project is the result of four months of close collaboration between the Cerba Research and AgencyUK’s teams, and I’m incredibly proud of the passion, creativity and expertise that has gone into bringing this vision to life. Together, we’ve created a digital experience that supports our strategic ambitions and, most importantly, delivers a more intuitive experience for our customers.”
Lauren Buys, Senior Account Manager at AgencyUK, added:
“From the outset, the goal was to create a website that genuinely puts the customer first. By simplifying navigation, improving content discoverability and introducing a new test menu catalogue, we’ve helped create a digital experience that better reflects Cerba Research’s scientific expertise, global reach and growing service portfolio.
This has been a highly collaborative project, bringing together teams from across both organisations, and we’re delighted to see the new platform launch. The result is a website that not only supports Cerba Research’s business objectives but also delivers a more valuable and intuitive experience for its customers.”
Cerba Research partners with pharmaceutical, biotechnology, medical device, government, public health and CRO organisations worldwide, providing specialty laboratory services across every stage of clinical research. The new website strengthens the company’s digital presence, making it easier for customers to access information more quickly, explore its capabilities, connect with scientific experts, and access the information they need to advance clinical research.
