The 55+ crowd has more time to pursue their hobbies than the rest of us, but they also need their technology to be easy to comprehend and don’t want to pay for anything unnecessary. A new campaign from Consumer Cellular and its AOR, THE MAYOR, shows the benefits of a flexible wireless carrier for its customers.
Bringing back Sam, the personification of the award-winning customer service offered by Consumer Cellular, the campaign brings relatable and humorous scenarios to life, touting the value the wireless carrier does best without the hefty price tag.
To help launch the new Apple iPhone 16 on Consumer Cellular, the first spot, ‘Catio’, debuts Apple Intelligence as a relevant tool for the 55+ audience.
- Launched earlier this month across streaming services, ‘Catio’ takes us into the world of retired cat parents who want to save money on their wireless plan while keeping the quality they expect from their cell carrier. After all, custom catios aren’t cheap.
- The approach to combine two timely concepts like catios and AI is a perfect delivery to show audiences a couple in their prime years utilizing AI, rather than a stereotypical scenario like bike riding or gardening.
The second spot, ‘Bowling’, amplifies Consumer Cellular’s award-winning customer service and affordability, which landed them #1 in network coverage in a recent ranking.
- ‘Bowling’ shows two friends at a bowling alley practicing their striking throws, one a CCI customer and the other left with lacking cell service. Friendly competition leads the CCI customer to convince her friend to switch carriers for the low price of $20 a month, leaving enough in the budget for some much-needed bowling lessons.
THE MAYOR has worked in partnership with Consumer Cellular, Inc. since early 2024 to support the brand in their mission to be the most beloved wireless company in the nation.
This latest campaign complements THE MAYOR’s previous efforts supporting Consumer Cellular’s campaigns with Ted Dansen, NASCAR, as well as other broadcast and activation work including ‘Shot on Flip Phone’, which launched earlier this year.
QUOTES FROM REPRESENTATIVES
“We wanted to highlight Consumer Cellular’s award-winning customer service through fun, real-life situations that speak to the lifestyles of their customers. Besides, who doesn’t love pets and recreational sports?” said Tom Hamling, founder and CCO of THE MAYOR.
