[LONDON, JULY 2025] – Brand experience agency, CAYA Studios (Come As You Are), part of the AVANTGARDE Group announces the launch of its latest installation with Future Stores, “The Queer Perspective”, taking place during pride in London.
The Future Stores Pride Exhibition aims to give the LGBTQIA+ community a platform to share their experiences – how they live, feel, and think.
The exhibition features the transformed Future Stores Oxford Street store (95 Oxford St, London W1D 2AD) as a space for the LGBTQIA+ community to come together and share their voices. The team at CAYA Studios asked members of the public “How has being Queer changed the way you see the world?” with the answers submitted to be displayed across the inside of the building as well as digitally.
People will also be able to submit their answers at Future Stores and live on the days via this link: https://www.caya.net/pride.
The campaign will be live from the 5th – 7th of July 2025 with the full immersive exhibition of queer voices from different parts of the community and the world.
Engin Celikbas, Managing Director EMEA, Future Stores said “Future Stores exists to amplify the stories that matter. This initiative gives the LGBTQIA+ community the visibility and voice they deserve – right where it counts, in the public eye and on their own terms.”
“This is about more than just celebration, it’s about visibility, representation, and authenticity,” said Alexis, Co-Founder & Executive Creative Director, CAYA Studios. He continues “We want to create a platform that reflects not only the joy and resilience within the community, but also the challenges, emotions and realities queer people are facing right now. It’s a small but meaningful snapshot of this moment in time – and we’re honoured to help share it.”
