Following popular consumer demand, Cawston Press is launching its first limited edition product
4th August 2023; After teasing the launch of a tropical flavour across its social channels, Cawston Press announces the launch of a limited edition flavour, sparkling Pineapple & Grapefruit. The classic Caribbean flavour is made the Cawston way, with no added sugar or sweeteners, and No Jiggery Pokery. The limited edition launch is available to purchase whilst stocks last at www.amazon.co.uk and www.cawstonpress.com.
Earlier this year, a voting poll went live across Cawston Press’ social channels to test the demand for a teased tropical flavour. Following an overwhelmingly positive response from consumers, the brand set to work to make it a reality. Sparkling Pineapple & Grapefruit offers a blend of not from concentrate pineapple and grapefruit juice, using just apple juice to sweeten. Cawston Press creates soft drinks the right way, made with pressed fruit, no added sugar, no sweeteners, and not from concentrate, (being the number one ‘Not From Concentrate’ brand in the category), which Cawston Press calls No Jiggery Pokery.
The limited edition launch follows a recent announcement from The World Health Organization (WHO) warning people against the use of non-sugar sweeteners.
Instead, WHO recommended consuming food with naturally occurring sugars such as fruit, or unsweetened food and beverages, which is exactly what Cawston Press offers with its new Sparkling Pineapple & Grapefruit, at only 92 calories per drink. All Cawston Press products strictly avoid high-intensity sweeteners such as aspartame.
The limited edition flavour joins the popular Sparkling Juice Drink range, including flavours Rhubarb, Cloudy Apple, Elderflower Lemonade, Ginger Beer and Orange. Using only the finest ingredients, the fruits are pressed into sparkling water, and are packed into 100% recycled cans to create delicious beverages.