July 2024: Experts in pressed juice, Cawston Press, is proud to announce its new experiential consumer activation, the Cawston Press Frozen Fruit Waters Mobile. The pop-up launches in collaboration with Disney as part of the brand’s ‘Goodness from the Inside Out’ campaign, celebrating Pixar’s newly launched, record-breaking animated film, “Inside Out 2.” The Frozen Fruit Waters Mobile lands on Clapham Common on Saturday 27th July, offering free frozen cartons of Cawston Press Fruit Waters as a healthier, No Jiggery Pokery alternative, keeping families refreshed this summer.
The Frozen Fruit Waters Mobile will feature a range of Cawston Press’ child-friendly, school approved Fruit Waters in frozen form, available in four fruity flavours, Apple & Pear, Apple & Summer Berries, Apple & Mango, and the latest addition, Sunshine Orange. Cawston Press Fruit Waters are made with at least 40% fruit water, mixed delicately with natural still water, with no added sugars, sweeteners or preservatives, No Jiggery Pokery, making them the ideal sunny pick-me-up to help kids and parents alike cool down in the British summer weather.
Families can enjoy their frozen cartons in the Cawston Press branded and “Inside Out 2”-inspired ‘chill-out zone’, allowing families to take a moment to relax whilst offering that all-important time to feel their emotions and find their calm in the sunshine. Just a stone’s throw away from the children’s water play area on the common, the “chill-out zone” will be decked out with Cawston Press branded parasols and deck chairs. “Inside Out 2” colouring activities will be provided for families to enjoy. The Frozen Fruit Waters Mobile is open to all consumers on a first come first serve basis, however, customers can register their interest via Eventbrite to be in for the chance to win a summer supply of Cawston Press.
Milly Tuck, Senior Brand Manager at Cawston Press comments: “Here at Cawston Press, we get emotional about ingredients, with added sugars creating anger and fruit fakery serving anxiety. This is why we are offering families a healthier, No Jiggery Pokery alternative this summer. The Cawston Press Frozen Fruit Waters Mobile showcases our core brand values whilst celebrating this milestone collaboration with Disney, Pixar and “Inside Out 2.” We are so excited to spread Joy this summer and give back to our customers in true Cawston Press fashion, with No Jiggery Pokery!”
Cawston Press kicked off the ‘Goodness from the Inside Out’ campaign in April this year with an on-pack promotion across major supermarket retailers nationwide, offering families a chance to win a family holiday to Lisbon. Alongside the Frozen Fruit Waters Mobile, Cawston Press is further amplifying the campaign via on-trade activities across Pizza Express restaurants nationwide. 750,000 of the family favourite ‘Pizza Express Piccolo Packs’ across the UK feature Cawston Press “Inside Out 2”-inspired games, puzzles, and colouring activities alongside the delicious Piccolo menu, with includes a mini serving of the iconic Dough Balls, pizza, pasta or salad, dessert and Bambinoccino. The pack features a QR code competition mechanic offering families the chance to win a holiday to San Francisco every time they dine. Cawston Press’ collaboration with Disney, Pixar and “Inside Out 2” is further supported via large-format OOH, a nationwide bespoke cinema advert and shopper marketing.
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