LOS ANGELES – April 25, 2025 – Caviar has teamed up with director Jody Hill to deliver a playful and unforgettable new spot for Jordan Brand, The Trial of Luka Doncic. Produced through Wieden+Kennedy, the ad launches the highly anticipated Jordan Luka 4 and celebrates Doncic’s rising global influence following his blockbuster move to the Los Angeles Lakers.
Set in a lively courtroom scene, the film humorously places Doncic on trial for his “bad behavior,” only to have the proceedings hilariously derailed by the star’s irresistible Jordan sneakers. Featuring spirited chants, unexpected alliances, and a final wink from Doncic himself, the spot immediately started going viral upon its release.
“In The Trial of Luka Doncic, our director Jody Hill has been able to capture the electric energy surrounding Doncic’s impact both on and off the court – excitement that is a perfect fit for Jordan Brand,” said Caviar EP/Managing Director Michael Sagol. “Jody brings his signature comedic talent to delight audiences with a final wink moment that makes the humor in this spot so infectious.”
The film is now live on Jordan Brand’s YouTube channel and across Caviar’s platforms.
