Catalyx launches an entire brand refresh and promises to “Never Settle” until its work unlocks immediate progress for clients.
Having started as a Market Research agency, Catalyx steps into a new era as a Consumer-Centric Innovation Consultancy. This evolution is the first of its kind on the company’s 12 years of business, and represents an upgrade in capabilities and solutions.
Taking a dose of its own innovation medicine, Catalyx launches a new logo, brand videos, a new website, and significant method optimisation and technology enhancement, Catalyx is also bringing to market exciting new automation and AI technologies. The consultancy continues to develop more powerful ways of ensuring clients can be as consumer-centric as possible when it comes to their innovation development.
“Are we moving on from our previous offerings? Not at all. The new brand is just a far better representation of what we do … We have extended our capabilities to be able to support innovation development end to end. From white sheet of paper through to in-market optimisation.
“Our data capture and processing capabilities have evolved by integrating more behavioural ways to find what consumers really do, feel, think and want … We have integrated AI models into this to enable us to make our qualitative data reach quantitative scales so you can be assured that every piece of advice we give is rooted in a representative sample of your audience.”
Guy White, Founder and CEO