Leading innovation consultancy Catalyx has welcomed three new senior leaders to its fast-growing team.
Strengthening the business’s capabilities across both sides of the Atlantic, the new appointments span key roles in the UK and USA, reinforcing Catalyx’s commitment to delivering impactful consumer insight and strategic innovation for its global client base.
In the U.S. Ashley Ericksen has joined as Innovation Strategy Director. With over 20 years of experience supporting Fortune 500 brands, most recently as VP in the Innovation Service Line at Ipsos, Ashley brings deep expertise in product development and front-end strategy. She was drawn to Catalyx’s mission to uncover the insights others overlook, and to make a real impact as the business grows its U.S. footprint.
In the U.K. Doug Findlay has joined Catalyx as Commercial Director. With senior roles at Zappi, Ipsos, Kantar, Symrise and Diageo, Doug brings a unique mix of commercial, innovation and SaaS experience to his role. He’ll be focused on helping clients bring greater certainty to their innovation pipelines.
Alwyn Venter has also joined the U.K. team as Client Development Director. With a background spanning multiple facets of market and consumer insight, Alwyn’s relentless curiosity and focus on solving client challenges made Catalyx, and its ‘Never Settle’ philosophy a natural fit.
Guy White, CEO and Founder of Catalyx, said: “Ashley, Doug and Alwyn each bring a powerful blend of strategic thinking, commercial expertise and client focus to the business. Their arrival strengthens our ability to guide clients through every stage of innovation, from opportunity to execution.”
