Cast of Young Creatives Share Their Authentic Selves for Luxury Stores at Amazon

Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson come together to share themselves through luxurious ensembles for FRED & Farid LA campaign

In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon releases their fall brand ‘Luxury, with a smile’.

Luxury Stores at Amazon is leading luxury fashion’s shift from an elite and exclusive club to an accessible and convenient resource for discovery, self expression and innovation – now with a smile. 

The full campaign, comprising 42 still photos and 14 films, was produced by the renowned directors and photographers Cass Bird and Andrew B Myers. 

With joyful on-figure photography and films by Cass Bird, and product-forward mini sets depicting iconic European cities by Andrew B Meyers, ‘Luxury, with a smile’ is infused with the diverse personalities and aesthetics of the featured creatives.

The fall campaign stars highly fashionable entrepreneurs, tastemakers, and thought-leaders – including Tommy Dorfman, Wisdom Kaye, Devyn Garcia, Irina Shayk, Jamie Xie, and Karen Elson – as they show off their most authentic selves through their luxurious ensembles and playful interactions with each other.

‘Luxury, with a smile’ makes high fashion fun again, as each film and photograph provides a blank canvas for the featured cast to express their authentic selves — whether that means breakdancing in sneakers, accessorising statues in matching sunglasses, or playing with equally fashionable dogs. 

Luxury Stores at Amazon’s fall campaign meets audiences where they are by celebrating personal style and reigniting the enjoyment of getting dressed, while also offering beauty products, various accessories, and more. 

Full of energy and individuality, ‘Luxury, with a smile’ is a joyful and welcoming celebration of high fashion, courtesy of Luxury Stores at Amazon.

CLIENT

BRAND: Luxury Stores at Amazon

HEAD OF LUXURY, MARKETING: Carlie Lawrence

SR. PRODUCT MARKETING MANAGER: Michael Zickert

VISUAL DIRECTOR: Samantha Adler

SR. CONTENT EDITOR: Brooke Bobb

CREATIVE PRODUCER: Erin O’reilly

FASHION EDITOR: Maddie Swanson

VISUAL DESIGNER: Brent Gentile

SOCIAL MEDIA MARKETING MANAGER: Nicole Clancy

AGENCY

AGENCY: FRED & FARID Los Angeles

CHIEF CREATIVE OFFICERS: Fred & Farid

CREATIVE DIRECTOR: Chelsea Steiger

ACCOUNT DIRECTOR: Sarah Silberstein, Peter Jacobs

STRATEGY DIRECTOR: Eileen Zhao

ART DIRECTORS: Kiyomi Morrison, Bridget Callahan

COPYWRITER: Ciana Alessi

EXECUTIVE PRODUCER: Amanda Van Caneghem

PRODUCER: Veronica Reo

ON-FIGURE PRODUCTION

PHOTOGRAPHER: Cass Bird

ARTIST REPRESENTATIVE: Art & Commerce

PHOTOGRAPHER’S AGENT: Annemiek Ter Linden

PHOTOGRAPHER’S PRODUCER: Yael Peres

PRODUCTION CO: North Six

DP: Tyler Kohlhoff

STEADICAM: Yoshi Tang

DIT: John Fitzgerald

MOVEMENT DIRECTOR: Emma Chadwick

SET DESIGNER: Piers Hanmer

STYLIST: Stella Greenspan

STYLIST ASSISTANTS: Lily Zhang, Casey Huang

HAIR STYLIST: James Pecis

MAKEUP ARTIST: Romy Soleimani

MANICURIST: Lolly Koon

POST PRODUCTION: Modern Post

EDITOR: William Town

PRODUCER: Morgan Escobar

COLORIST: Justin Schroepfer

AUDIO MIX: Sam Casas, Lime Studios

MUSIC: Track search by Actual Magic, licensed “Dum Dum De Dip” Written by Judi Placido. Performed by Judi & the Affections.

RETOUCHING: Velem

OFF-FIGURE PRODUCTION

PHOTOGRAPHER: Andrew B Myers

PRODUCTION: Apostrophe Reps

ARTIST REPRESENTATIVE, CEO: Kelly Montez

PRODUCER: Lindsay Talley

PRODUCTION ASSISTANT: Yasmin Alishav

DIT: Victor Tate

SET DESIGNER: Andy Harman

ART ASSISTANTS: Dusty Rose, Kayleigh Snowden, Tin Nguyen, Laila Lott, Paul Levine

SOFT GOODS STYLIST: Rebecca Donnelly

RETOUCHING: Dave Herr