São Paulo, December 2025 – The Casa Bauducco franchise network opens the 2025 Christmas season with a conceptual shift that unites art, purpose, and innovation. Under the concept “Giving gifts is an art,” the brand elevates the act of giving to an aesthetic and emotional experience, reaffirming its new moment and positioning as a premium gift destination.
Inspired by the Mercatino di Natale of Turin, Italy, the birthplace of Carlo Bauducco, founder of the Bauducco® ecosystem, the campaign developed by Ampfy translates the artisanal and Italian soul of the chain into every detail, from the recipe to the design. The movement gains artistic expression through a partnership with Elisa Seitzinger, a renowned Italian artist recognized for her contemporary compositions. Her creations transform the packaging into works of art, reinterpreting Panettone, a Christmas icon, as a curated gift with aesthetic, emotional, and symbolic value. This collaboration extends throughout the campaign’s visual identity, expressed in the new design that adorns all giftable products in an original way.
According to Elio França, Chief Business Unit D2C at Bauducco®, Casa Bauducco is experiencing a new chapter: “We are connecting art, culture, ‘contemporary’ elements, and purpose to transform the act of giving a gift into a complete experience that evokes emotion and creates memories. Elisa Seitzinger brought a sophisticated interpretation of our Italian and artisanal essence, imprinting the soul and meaning of Christmas at Casa Bauducco in every stroke.”
“We combined the craftsmanship of Casa Bauducco with our vision of craft and love for detail. That’s where the magic happens.” – says Mayara Ribeiro, DC of Ampfy.
“We are very happy with this new phase for Casa Bauducco. The Christmas campaign inaugurates the new concept and translates into 4 acts: the art of giving gifts, the art of making, the art of serving, and the art of tasting,” adds Andrea Siqueira, partner and CCO of Ampfy.
For purchases between R$150.00 and R$300.00, customers can purchase an exclusive scarf printed with artwork by Elisa Seitzinger for R$15.90. For purchases over R$300.00, the item is given to the customer free of charge. The concept combines fashion, art, and the Christmas spirit, expanding the brand’s aesthetic expression and reinforcing the idea that gift-giving is, in fact, an art.
“The design of the premium Panettones embodies the concept of the ‘Giving Gifts is an Art’ campaign, translating Elisa Seitzinger’s sensitive and contemporary perspective on the Christmas universe. The illustrations reflect the Italian roots and aesthetic care that define Casa Bauducco, doing justice to the proprietary flavor and quality that make our products unique. More than an artistic collaboration, this new concept elevates the network to a new level, uniting sophistication and purpose to reposition the brand as a benchmark in premium gifts,” says executive Elio França.
Synonymous with celebration, the Chocottone® line introduces the new Caramel Macchiato and Cherry flavors, expanding the portfolio that already includes the acclaimed Pistachio and reinforcing its commitment to offering new flavor experiences.
Another highlight of Casa Bauducco’s Christmas offerings is Biscotti, traditional Italian biscuits in Sicilian Lemon, Chocolate, and Red Fruit flavors, which come in a new packaging format designed for gifting and complementing Christmas decorations. The packages can be hung on the Christmas tree.
