carsales has stepped into a new era of longform storytelling with its original series lineup on YouTube – a fresh editorial move designed to reach and inspire a broader audience. First launched earlier this month with Fuel For Thought and Idle Talk, the slate continues to build momentum with the release of its third series, Out There.
With big screen YouTube rapidly taking off in Australia, carsales is creating richer, more immersive content for people who increasingly want to lean back, not just scroll.
YouTube now reaches over 20.1 million Australian adults and viewers rank it as the number-one platform for streaming video content. At the same time, connected-TV viewing is surging, with 13.3 million adults watching YouTube on their TV screens in May 2025 – up from 12.9 million the year before.
The first series to launch, Fuel For Thought – a visually engaging explainer series unpacking the history, culture and big ideas behind Australia’s automotive stories – has already delivered early success. Its debut episode has now hit over 100,000 views, with 72% of viewing taking place on TV screens, just under 64% of viewers new to the channel, and a 43% female audience, highlighting its role in opening up automotive storytelling to a wider, more diverse audience.
Fuel For Thought was closely followed by Idle Talk, an in-car interview series featuring open, human conversations with personalities including local entrepreneurs, musicians, athletes and more. Its first episode has attracted close to 30,000 views.
Most recently, carsales has launched Out There, a lifestyle-driven travel series showcasing adventure and unique Australian experiences through cars.
Together, the three series broaden carsales’ reach far beyond traditional car buyers. Fuel For Thought serves a broad, curious viewer who wants smart, accessible insights into how cars intersect with society. Out There is designed to capture younger travellers and adventure seekers. Idle Talk brings in audiences drawn to culture and entertainment.
While the original series represents an exciting expansion of its longform storytelling, carsales’ trusted news, reviews and comparisons remain a cornerstone of its editorial offering. Awareness of this content has continued to grow year on year and car review websites are among the top destinations for automotive content. Building on that foundation, the original series introduces new entertaining formats and perspectives while continuing to deliver the expertise audiences already depend on.
Ben Tyers, Head of Content, said: “Each series has its own tone and purpose, from deep-dive explainers to adventure storytelling to intimate conversations. What ties them together is our goal to create thoughtful, highly watchable series that fit naturally into people’s lives, whether they’re on the couch with a connected TV, having an episode on in the background while they cook dinner, or listening along on the way to work. We want carsales content to feel as effortless to tune into as a favourite podcast or TV show.”
Rafael Constantinou, EGM – Marketing & Customer, added: “Connected TV is transforming how people discover and experience video, and we’re leaning into that shift. Our original series marks the next step in how we show up and bring the carsales brand to life. We’ve always told stories about cars, but now we’re shaping those stories to be more immersive, more culturally relevant and more accessible than ever.
“Importantly, this lineup also creates meaningful opportunities for brand collaboration. We’re building premium environments where partners can integrate in ways that feel authentic to the story and valuable to consumers.
“Our original series is designed for a diverse audience to enjoy on their own terms, no matter how deep their automotive interest goes.”
Every episode will premiere on the carsales YouTube channel, supported by corresponding editorial features that bring added depth, context, and behind-the-scenes storytelling.
Visit the carsales YouTube channel to stay up to date: www.youtube.com/@carsales.
