Carrefour is launching its new international Christmas campaign, celebrating the festive season under the dual banner of taste and accessibility.
Broadcast in five countries – Spain, Romania, Belgium, Poland and France – this campaign is a continuation of Carrefour’s Act for Food initiatives, and reaffirms Carrefour’s commitment to food transition for all.
It’s an ideal opportunity to remind people of the importance of enjoying quality products that are accessible to all, and to reinforce the Act for Food campaign, relaunched this year with the slogan ‘We’re all entitled to the best, at the best price’, which takes on its full meaning at Christmas time.
An emotional campaign, close to consumers, placing taste and the brand at the heart of their daily lives. The campaign is based on diverse formats: a 30-second film depicting moments of conviviality around festive tables, short 15-second films dedicated to specific products, a series of posters highlighting gourmet products in close-up, a digital campaign offering ideas for menus and gifts at low prices, and a radio campaign.
The campaign was launched internationally in mid-October, and in France at the end of November.
As well as showcasing food products, Carrefour is extending its range to include non-food products, in particular toys, illustrated in a film that captures all the magic of the festive season for young and old alike.
