This is Zevia’s new national “Real Talk Interpreter” campaign which launched today, starring GRAMMY Award-winning artist, entrepreneur and famously unfiltered personality Cardi B. See the new TV ads “Guidance Counselor” HERE and “Potluck” HERE.
Zevia worked with creative studio DE-YAN and their Chief Creative Officer Jason Kreher to bring the campaign to life.
We all know the moment: someone says something perfectly polite, but everyone in the room knows there is a completely different meaning underneath. In Zevia’s new campaign, Cardi steps in to translate those filtered everyday conversations and say what people are actually thinking.
The campaign brings Zevia’s “refreshingly real” ethos beyond what is inside the can, celebrating the idea that real beats fake, whether it comes to the ingredients in your soda or the things people are sometimes too polite to say.
