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Cardi B Gives BTS Look at New Zevia Flavor Development

Roastbrief by Roastbrief
June 23, 2026
in Agency, Brands, Campaign, Innovation
Reading Time: 2 mins read
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Cardi B Gives BTS Look at New Zevia Flavor Development
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Last night, Cardi B took to Instagram Stories to give fans a teaser for the new fruity soda flavor she’s developing with Zevia – the first hint at what’s to come from her partnership with the better-for-you beverage brand.

The moment follows Zevia’s announcement of Cardi B as an official Brand Ambassador and Shareholder, her first official soda brand partnership. The collaboration brings together Zevia’s radically real approach to soda with Cardi’s unfiltered personality and connection with fans.

It also comes ahead of Zevia and Cardi’s summer campaign launching in the coming weeks, which will bring the partnership to life in a bigger way. While the new flavor is still in development, this early BTS moment gives fans an exclusive look at what’s ahead.

Tags: agencyBrandscampaignCardi BinnovationNew Zevia Flavor DevelopmentZevia
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