Canvas Worldwide has made its mark once again—this time with a holiday card that’s as unique and bold as the agency itself. Inspired by a year of incredible achievements, including being named an AdAge Best Place to Work, the card celebrates both the milestones of the past and the excitement for the future. And true to the agency’s spirit, it does so with a playful, unconventional twist.
A Creative Idea Inked in Humor
The concept for the card came to life with a blend of inspiration and a dash of humor. It all started with a joke about tattooing the year’s highlights to commemorate the agency’s success. That idea was brought to life by none other than Joseph Perano, an Associate at Canvas and a self-professed tattoo aficionado.
Joseph’s personal story added an extra layer of charm to the project. After losing a bet, the die-hard Dodgers fan found himself with a Houston Astros tattoo—a reminder that sometimes tattoos can happen for the wrong (or hilariously right) reasons. This quirky anecdote became a catalyst for the holiday card’s creative vision.
A Holiday Card Like No Other
Canvas Worldwide prides itself on being a media agency that defies convention, and this holiday card is no exception. Designed to reflect the agency’s fun-loving and celebratory spirit, the card embodies the balance between taking client work seriously and not taking itself too seriously. The result is a playful yet professional gesture, sure to bring a smile to clients and partners alike.
A Video to Capture the Magic
To complement the card, Canvas produced a video featuring Joseph Perano at work, highlighting the creative process behind the tattoo-inspired concept. The video showcases the humor, camaraderie, and authenticity that make Canvas Worldwide a standout agency in the industry.
Looking Ahead to an Exciting Future
As Canvas Worldwide continues to push boundaries and embrace bold ideas, this holiday card serves as a symbol of its fearless approach to creativity and collaboration. With an incredible year behind them and an exciting road ahead, the agency invites clients and partners to share in the celebration—and maybe even laugh about a tattoo story or two.
For those curious, screenshots from the video featuring Joseph Perano at work add a fun, behind-the-scenes glimpse into this year’s unforgettable holiday greeting.
