June, 2025.- The Cannes Lions International Festival of Creativity 2025 has officially announced the shortlist for the Audio & Radio category, showcasing work that blends sonic storytelling, innovation, and emotional resonance. Leading the jury this year is Xolisa Dyeshana, CCO of Joe Public United, bringing a deep appreciation for narrative power to the evaluation process.
Highlights include “The Sound of Divorce” by Calm (Argentina), a raw yet poignant use of audio to address mental health; “Senna, The Voice of an Icon” for Guaraná Antarctica (Brazil), which resurrects a legend through voice AI; and “Name This Oreo” (USA), blending listener participation with product fun.
Campaigns such as “The Second Release” by Billboard Arabia and “Game Guardian” by Movistar show the strategic use of audio to foster inclusion and digital literacy. Meanwhile, “Dirty Mouth Sponsorship” (Brazil) stands out in content placement for turning oral hygiene into a comedy hook.
This year’s shortlist reflects global excellence, with entries spanning France, Saudi Arabia, Argentina, Brazil, the UK, USA, and more, proving once again that sound isn’t just heard—it’s felt.
Look at the full shortlist here.
