Cannes, June 15, 2025. The Cannes Lions International Festival of Creativity has unveiled the shortlist for the Luxury Lions category, which honors exceptional creative work in luxury goods and experiences.
Out of 181 entries, just 17 have been shortlisted. The curation was led by Mathilde Delhoume-Debreu, 2025 Jury President, who praised the emotional aspiration and elevated storytelling found in the selected campaigns.
The Luxury Lions celebrate work that brings aspirational lifestyles to life, blending exclusivity, elegance, and craftsmanship in brand communications that captivate discerning audiences.
This shortlist reflects a new era of luxury creativity, where storytelling and branding elevate desirability into cultural relevance.
See the full shortlist here.
