It’s a Festival of firsts at Cannes Lions this year – as new categories, new perspectives and new formats take to the stage for 5 days of the world’s best creative thinking.
To help you dive into the Programme, we’re shining a spotlight on 8 talks you won’t want to miss. From creators to comedy, P&G to PepsiCo, here’s a look at what you can expect at Cannes Lions 2024.
Unlocking B2B Opportunities: Why FOFU Is Greater than FOMO
Research from LinkedIn, Bain and Newton X shows us that the fear of f*cking up is a more powerful driver than the fear of missing out. Join LinkedIn’s Chief Marketing and Communications Officer Melissa Selcher and Bain & Company Senior Partner Jamie Cleghorn as they explore the emotional drivers of B2B buying – and how AI is transforming buyer–seller relationships.
To celebrate the introduction of the Humour category in this year’s Cannes Lions Awards, comedian Rory Scovel, Director David Shane and writers Julie Matheny and Ian Reichenthal will join forces to deliver a riotous discussion about comedy in advertising. They’ll explore how comedy works – and why it’s difficult – as they attempt to create and perform a humorous ad from scratch during their talk.
The Human Side of Growth
PepsiCo’s Chief Consumer and Marketing Officer, Jane Wakely, and SVP and Chief Design Officer, Mauro Porcini, will showcase how human centricity can unlock innovation to drive category growth. Learn about how to harness design thinking to amplify brand experiences and face the changing cultural demands, all while staying authentic as a brand.
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Creators Count: Building Bridges, Not Barriers, in Content Partnerships
Respecting content creators isn’t just ethical, it’s strategic. Join Kahlil Greene, the Emmy-nominated and New York Times-featured content creator behind The Gen Z Historian, to understand how brands can empower, uplift and reward content creators to achieve a better performance on their work.
Marc Pritchard believes even the simplest, everyday moments can lead to transformative insights and ideas. Join P&G’s Chief Brand Officer to understand how you can use those moments in meaningful and fascinating ways to unlock growth for your brand.
How To: Embrace Creative Commitment – A Live Tattoo Session
Hear from 180 Global’s Chief Creative Officer Kika Douglas Castroviejo and Artist and Founder of Wildflower, Amanda Wachob, in this interactive session as they discuss the significance of commitment to creative ideas – all within the time it takes to complete a tattoo live on the Atelier stage.
Five Steps to Make the Impossible Possible
How can brands and agencies innovate more exciting consumer experiences? Join Michelob ULTRA’s Ricardo Marques and FCB’s Danilo Boer as they share the winning ingredients, success stories and the hiccups they overcame along the way in order to form a winning brand–agency partnership – blurring the lines of sports, tech and entertainment.
Outdo Yesterday: Real Patients, Real Stories, Real Impact
In a Cannes Lions first, join Pfizer’s Global Chief Marketing Officer, Drew Panayiotou, and Publicis x Pfizer’s Chief Creative Officer, Lora Lukin, as they bring real patient and caregiver voices to the stage. Learn from them why prioritising patient voices is essential for the future of healthcare marketing.
