Channeling global energy and enthusiasm for all things soccer, MLS delivers “Can I Kick It,” a spectacular anthemic centerpiece of its national campaign “MLS Is Back,” via Ogilvy. Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars alongside cultural icons including Magic Johnson, David Beckham, Kevin Durant and Matthew McConaughey in an eye-popping celebration of the league’s return.
Set to a reimagined version of the classic “Can I Kick It” by A Tribe Called Quest, the spot opens on Lionel Messi in the stadium as players arrive by every mode of transportation imaginable, each one landing directly on the field with a singular goal on their mind. An oversized version of the World Cup match ball rolls loose through the city streets as players, fans, familiar faces, and some wildly animated characters come together for a larger-than-life celebration. The spot closes on the field in fireworks with the final message, “Thanks world. We’ll take it from here. MLS is back July 16”.
Mixed by Sonic Union and featuring extensive VFX by 1920, the spot transforms an already energetic concept into a playful, cinematic spectacle. The epic new spot also marks Edward’s second collaboration on the campaign after editing “The Call,” which launched the league’s “MLS Is Back” campaign on social channels earlier this year.
“Working on this campaign with the team at Ogilvy was honestly a dream,” shares Edward. “They put a lot of trust in me and were incredibly collaborative throughout the entire process. With so many moving pieces, we worked closely to make sure every moment felt intentional and every scene flowed naturally into the next.”
“Getting to work with such a legendary track, especially hearing the new pace and energy DJ Premier brought to it, was a real highlight,” adds Edward. “Collaborating with Romain Chassaing was equally inspiring, and 1920 did an incredible job taking our ideas and rough comps and making the final VFX feel so polished and cohesive. It was truly a labor of love across every department.”
Credits: Client: Major League Soccer (MLS) Chief Business Officer: Camilo Durana Chief Marketing Officer: Radhika Duggal Vice President, Brand Marketing: Marcela Garcia Senior Director, Brand Campaigns & Earned Media: Laura Condella Senior Director, Brand & Integrated Marketing: Ruba Sbeah Manager, Brand & Integrated Marketing: Drew Tomlinson Manager, Brand & Integrated Marketing: Samiya Hassan Creative Director: Roman King Senior Designer: Denise Vargas Vice President, Digital Marketing & Media: Zach Riggar Vice President, Social Media: Rawan Eewshah Senior Director, Social Media: Dan Stelly Vice President, Lifecycle Marketing & Paid Media: Ayca Pamucak Vice President, PR: Trina Singian Director, Digital Marketing: Claudia Iraheta Vice President, Club Marketing: Amanda Kicera Agency: Ogilvy Chief Creative Officer: Guillermo Vega Chief Creative Officer: Samira Ansari Executive Creative Director: Wes Phelan Creative Director: MyTran Dang Creative Director: Jesse Custodio Design Director: Nando Sperb Senior Art Director: Nuri Park Copywriter: Jeffrey Bauer Senior Designer: Diane Wilder Senior Animator: Kadeem Dick Global Client Lead: Rajesh Midha Executive Group Director: Jared Lowenthal Account Director: Max Campbell Account Resident: Annie McKinley Chief Production Officer: Tim Legallo Group Executive Producer: Anthony Curti Senior Producer: Manny Roblero Senior Producer: Liam Golding Associate Producer: Anannya Akella Group Strategy Director: Lauren Prociv Head of Business Affairs: Jessica Nugent Group Talent Manager: James Garvey Music Business Manager: Sean Tucillo Senior Business Manager: Pam Carden Business Manager: Georgia Zalk Director, Project Management: Morgan Miller Design Intern: Daniela Meza Galarraga Production Company: Reset Content Director: Romain Chassaing Executive Producer: Laura Macauley Producer/UPM: Matt Wersinger B Unit Director & Director of Photography: Shawn Kim Director of Photography: Pat Aldinger Editorial: Abandon Editorial Editor: Edward Khoma Executive Producer: Joanna Hall Producer: Marcee Sanchez Senior Assistant Editor: Eduardo Wong Audio: Sonic Union Head of Production: Pat Sullivan Audio Engineer: Julienne Guffain Audio Engineer: Owen Shearer VFX: 1920 VFX Creative Director: Ludo Fealy Colorist: Oliver Banks Thompson Shoot Supervisor: Peter McAuley Producer: Ross Culligan Coordinator: Melissa Anne Carr 3D Supervisor: Ben Revens 2D Supervisor: Ryan Hadfield 3D Artists: Andreas Georgiou, Girish G R, Haydn McGaw, Charlie Wilson, Christian Wells, David Rencsenyi, Ivaylo Yanev, Joe Baker, Manik Suvedi, Monika Lesiecka, Sean Penrose, Vishwajeet Nandagawle, Will Davies 2D Artists: Amresh Kumar, Ian Copeland, Jake Day, Kai Davies, Klaudia Skalska, Loredana Gangemi, Mary Stroumpouli, Ragesh R, Robert Lilley, Stalin Balan, Vivek Tekale, Taylor Hawker AI Artist: Gabriel Munoz DMP Artist: Winnie Choudhary
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