Every week we see Messi, Ronaldo, and Suárez shine… not only in the world’s biggest stadiums, but also on neighborhood fields and in the streets. Because we’re not talking about the original stars, but about the millions of fans who wear their jerseys and become them, at least for an hour a week.
This Cristal Beer campaign is aimed at these “unofficial stars.” Because, even if they don’t have the fame or the money of their idols, they have something the professionals don’t: no matter the result, they can enjoy one or more beers instantly, without remorse. 🍺
A fresh and fun campaign that true football fans will be able to see on outdoor advertising near the fields where they play and in major sports newspapers.
