Calvin Klein Home introduces its latest Spring 2024 collection through a captivating advertising campaign featuring actress and model Camila Morrone. Shot by photographer Annemarieke Van Drimmelen, the campaign elegantly showcases Morrone in a state of serene repose, highlighting the comfort and aesthetic allure of the new line.
In these evocative images, Morrone is portrayed lounging and wrapped in various pieces from the collection. The new season boasts rustic yet chic designs such as the Washed Texture Duvet Set and the Aquarelle Floral Bed, alongside the Honeycomb Blanket, Organic Earth Duvet and Sheet Set, and Entwine Towel.
The tranquil ambiance of the setting, combined with the natural, soft color palette, beautifully captures the essence of spring. Drawing inspiration from elements of nature and simplicity, the Spring 2024 line embodies Calvin Klein’s iconic minimalist aesthetic.
The collection exudes understated elegance and comfort, designed to transform the bedroom into a serene sanctuary. Morrone’s selection as the face of the campaign further strengthens her association with Calvin Klein, following her previous appearances in the brand’s spring denim and eyewear advertisements.
Available online and at select retailers across North America, the Home Spring 2024 collection invites consumers to embrace serene textures and dream-like floral patterns, bringing the essence of the season indoors.
