Disney+ and Hulu have a deep library of iconic drama series, bringing viewers the drama they want every day. For the second year, The Drama You Want campaign spotlights the breadth of content available on the streaming services, from procedurals to intense thrillers and suspenseful plots. Brought to life by Austin-based creative agency CALLEN, this year’s campaign brings the high stakes of Disney+ and Hulu’s most talked-about dramas into the real world through eye-catching items listed directly on Facebook Marketplace.
Inspired by iconic moments from fan-favorite series like Paradise, High Potential, Lost, Marvel Television’s Daredevil: Born Again and Marvel Television’s Wonder Man, the listings transform everyday browsing into surprise and delight, blurring the line between a normal Facebook Marketplace post and what may have spilled into the real world from Disney+ and Hulu’s shows.
TV series-inspired memorabilia will include items such as:
- Homemade clock radio for bedroom or bunker (Paradise)
- 4 gorgeous faux fur coats (High Potential)
- Jar filled with strange black smoke (LOST)
- Large piece of airplane + black box (LOST)
- Nelson Murdock Page Attorneys at Law door (Daredevil: Born Again)
- Milk carton with missing actor (Wonder Man)
Additionally, select influencers will help drive awareness by discovering these bizarre listings on Facebook Marketplace. This initiative is part of a fully integrated 360° marketing campaign, supported by a robust mix of tactics including out‑of‑home media, AV, digital and social touchpoints.
