Our #cadbury Worldwide Hide campaign is back and even bigger this Easter! Rolling out in more global markets this year, the work is taking physical form through event activations and an exclusive partnership with football team, Manchester United.
Once more chocolate fans can hide a purple egg for a loved one. Last year 800,000 virtual eggs were hidden and a sell out of the bespoke products
The eggs will roll out across Cadbury’s key markets UK Ireland Australia and new to this year – South Africa
Closer to Easter two ‘Huge Hides’ will pop up in Manchester and London as two giant purple Cadbury eggs, each measuring 3m high
The Instagrammable giant eggs will also feature prominent hashtags, beautiful stories as to why they’re hidden there, alongside a QR code to drive people to the Worldwide Hide platform.
⚽️ Cadbury have partnered with Manchester United to create a Limited Edition Cadbury Dairy Milk Manchester United Giant Easter Egg, each with three designs showing distinctive club iconography. Celebrated players Harry Maguire, Paul Pogba, Tom Heaton and Nemanja Matić will feature in 30” and 10” content films talking about their experience of hiding easter eggs for loved ones and will be hosted across Cadbury and Manchester United social media channels.
CAMPAIGN CREDITS
CAMPAIGN TITLE: Cadbury Worldwide Hide
CLIENT: Cadbury, Mondelēz International
SENIOR MARKETING DIRECTOR: David Clements
SENIOR BRAND MANAGERS: Marketa Kristlova, Laura Gray
BRAND MANAGER: Katya Savelieva
JUNIOR BRAND MANAGER: Sophia Burger
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTORS: Chris Birch & Jonathan Parker
SENIOR CREATIVE DIRECTOR: Peter Reid
SENIOR CREATIVE DIRECTOR: Rob Ellis
CREATIVE TEAM: Abigail Williams & Whitney Tam
BUSINESS DIRECTOR: Charlie Griffith
SENIOR ACCOUNT MANAGER: Katie Westwater
ACCOUNT MANAGER: Nayef (Nathan) Hassan
PLANNING DIRECTOR: Alana King
PLANNER: Luke Alexander-Grose
AGENCY CREATIVE PRODUCERS: Sally Archer & Zoe Bell
CHIEF DESIGN OFFICER: Jonny Goodall
CHIEF EXPERIENCE OFFICER: Adrian Gans
HEAD OF PROJECT MANAGEMENT: Pete Hadden
CREATIVE DIRECTOR: Will Aslett
UX DIRECTOR Neil Challis
TECHNICAL DIRECTOR: Philip Beaman
PROJECT DIRECTOR: Hazel Coleman & Laura Woolger
LEAD DIGITAL PRODUCER: Harriet Fenton
SENIOR DIGITAL PRODUCER: Alexia Mulet, Laura Richardson
UX: Chris Hobbs
UI Design: Claire A., Simon Bostock, Irina-Mihaela Birt
Engineering: Gustavo Rodrigues, Ali KIZILDAG, Zdeněk Suda, Fernando Costa, Jenn Crotty
Data: Dio Kintos, Mihaela Burcea
MEDIA BUYING AGENCY: Carat
POST PRODUCER: Gabriele Toresani
CLUB RELATIONSHIP MANAGEMENT: Elliott Jones & David Kemp
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