London, UK – 24 February 2025 – C-Screens, the UK’s leading TVOOH network, has announced a new strategic partnership with LADBible Group (LBG) to expand the reach and impact of its original sports and entertainment programming. This partnership is designed to reach a core audience of 18-34-year-olds, delivering engaging, culturally relevant content across C-Screens’ TV networks, including the Powerleague TV network and Event TV screens.
The partnership will kick off with flagship sports formats such as Agree to Disagree and Snack Wars on C-Screens’ Event TV platform, notably during live sports events such as the Six Nations. C-Screens will broadcast LBG’s content before and after live games, further amplifying the reach of their brand and providing contextually relevant content to the viewers. The partnership will also operate across the Powerleague TV network, providing football-related content to an engaged audience, around footballing events—such as the Premier League, the FA Cup Final, the Champions League Final, and the Women’s Euros.
This collaboration underscores C-Screens’ commitment to offering more premium and highly relevant content to its audiences while giving LADbible Group an expanded platform for their high-quality, sports-oriented content.
Steve Chambers, Chief Commercial Officer at C-Screens comments, “We’re thrilled to be teaming up with LadBible Group to amplify compelling, engaging content for a key demographic. LBG has an established reputation for creating content that resonates deeply with mass audiences, and we’re excited to extend that reach through our growing network of screens. The addition of their content to our platforms, especially around major live sporting events, will undoubtedly create new opportunities for our audiences to connect with the brands and content they love.”
Becky Gardner, Head of Originals at LADbible Group, added, “With C-Screens’ vast screen network and strong foothold in the sports content space, they’re the ultimate partner to take our shows to the next level. We look forward to working closely with C-Screens to bring our shows to thousands more fans!”
The content partnership officially launches in February 2025, with a focus on creating impactful, contextual content across C-Screens’ platforms. The success of the collaboration will be closely monitored, with plans to evaluate audience engagement, feedback, and content relevance as the partnership evolves.
