NOVATO, CA – For the holiday season, agency Kiosk is proud to launch a new campaign, “By Food Allergy Moms, for Food Allergy Moms,” in collaboration with Latitude Food Allergy Care. Built around the inspiring journey of founder Kim Yates and her daughter Tessa, the campaign speaks directly to the community of moms navigating food allergies. Kiosk’s creative team, deeply moved by Kim’s story, crafted this campaign to resonate with the countless moms who, like Kim, discover their children’s food allergies early and need a comprehensive, positive solution—not just fear and avoidance.
Insight and Purpose:
The holidays often bring anxiety for food-allergy families who manage careful food planning amidst celebrations. This campaign seeks to foster inclusion and joy in the places where moms are thinking about their kids and food the most, the grocery store. Latitude and Kiosk emphasize that moms can shift their focus from food restrictions making it possible to create a memorable and joyful holiday without constant worry.
Kim’s Story:
As highlighted on Latitude’s “Holiday Fun for Food Allergy Families” and “Tessa Grosso” stories, Kim’s journey is one of empowerment. After discovering her daughter’s severe allergies, she committed to finding solutions that go beyond survival. Kim’s experience inspired Latitude’s comprehensive care model, which offers testing and treatment, including oral immunotherapy (OIT). This holiday season, Latitude extends the spirit of Kim’s mission to empower families to fully engage in holiday joy.
The Message:
This campaign honors food allergy moms who seek support, connection, and the courage to rewrite food and holiday traditions. Latitude’s practical tips guide families toward safe, meaningful celebrations that center around crafts, games, and cherished family time, fostering gratitude without compromising safety.
